Apple’s OLED iPad Pro family will reportedly see a launch in March this year, but new information states that the company has cut back on display orders by 30 percent. It appears that for the initial batch, the Cupertino giant does not believe that the new tablets will yield the same success as previous models, and there are likely a few reasons why this is the case, which we have discussed here.
Rumored high prices and lower demand for tablets are probable reasons why Apple has cut back on OLED orders for the upcoming iPad Pro range
A supply chain report spotted by Patently Apple highlights a grim future for the OLED iPad Pro series, as panel orders have apparently taken the foot off the gas. According to the latest data, with the latest order cuts, partners such as LG, TSMC, Foxconn, and Novatek Microelectronics have been affected. Initially, it was estimated that Apple would order around 10 million OLEDs for the 11-inch and 12.9-inch iPad Pro, but that figure has dropped between 7-8 million.
Regardless, it is not a significant loss for Apple, as its previous-generation iPad Pro models are available at regular discounts, not to mention more affordable options, to offset this setback. LG will reportedly suffer the most out of all the suppliers, as its order count has been reduced from 6 million to 3 million. Samsung, another Korean supplier of these panels, is said to maintain the same shipment number, which is 4 million. There are various reasons why Apple has decided to pursue an OLED orders cut, with one industry insider commenting on the latest report.
“Apple has lowered the first supply of OLED panels for iPad, possibly out of caution about initial demand. Although the specific price of the product has not yet been determined, it is likely to be more expensive than the existing LCD version of iPad products. expensive.”
Previously, analyst Ming-Chi Kuo had stated that Apple was cutting back on its M3 orders as there was a decline in demand for various iPad models. Given the current global economic landscape, the situation has been tough for consumers and companies. The new OLED iPad Pro family is also rumored to start from a whopping $1,500, and though Display Supply Chain Consultants founder and CEO Ross Young has praised the new slates for their cutting-edge display technology, it will matter little if Apple cannot sell enough.
We will monitor how successful the upcoming iPad Pro launch is, but the previous quarters have revealed that Apple’s hardware business, particularly the tablet side, is not performing well, so it is likely that we hear the same tale in the coming months.