Display Analyst Surprised At The Low Prices Of M4 iPad Pro Models, Believed Switching To Tandem OLED Would Make New Tablets 50 Percent More Expensive

Apple switched to Tandem OLED technology for the first time with its latest M4 iPad Pro models. For those who do not know, the company has stacked two panels on top of one another to increase total brightness, improve color accuracy, and, most importantly, extend the display’s lifespan. The apparent drawback of transitioning from mini-LED to dual-stack OLED was the cost, but somehow, Apple managed not to go overboard and introduced a $999 starting price for its latest iPad Pro lineup. This approach surprised one display analyst, who believed that the tablets should have been more expensive.

Early rumors claimed that the M4 iPad Pro models could cost as much as a high-end MacBook Pro

Display Supply Chain Consultants (DSCC) founder and CEO Ross Young has expressed his thoughts on X regarding the new iPad Pro models, stating that he thought that the latest tablets would be highly expensive thanks to the advanced display technology, which Apple calls Ultra Retina XDR. Alongside the displays, Young comments that the M4 chipset found in both slates would have forced Apple to raise the prices of its products, but that was not the case here.

We want to point out that even $999 is not cheap for a device like this, but bear in mind that the OLED screen featured in the iPad Pro would be a sufficient excuse for Apple to upcharge customers. When an X user responded to Young that he does not share the same definition of a tablet with a low price, the analyst responded that the cost alone of Tandem OLED would have raised the M4 iPad Pro’s prices by 50 percent.

However, there are other ways that Apple can easily charge a premium. For instance, customers must pay $200 to get any ‘Wi-Fi + Cellular’ version of the M4 iPad Pro. Additionally, the 256GB and 512GB versions of the newest tablets feature a less powerful version of the M4 featuring three performance cores and six efficiency ones, totaling nine cores. Assuming that Tandem OLED will now be adopted in a future MacBook Pro, it is possible that Apple will not raise prices like it was previously rumored to do.

News Source: Ross Young

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